Brand Story

Here’s a story about a regular couple who became fashion e-commerce entrepreneurs. Modest essentials, like all great things, started as a small idea conceived by a Man who wanted to create products for his wife who was always struggling to find the perfect modest outfits and the best hijabs to go with them. He would notice weekly packages of hijabs and clothing that she would keep ordering . Sometimes multiple times a week! He wanted to create innovative products that would meet his wife's fashion needs while keeping the outfits modest as well.
Their incessant daydreaming about all things fashion prompted them to start channeling their inspiration out onto everyone’s favourite social media platform, Instagram. Soon, they built a steady following who appreciated their aesthetic, religiously following post after post. Remarkably, this couple has come a long way from working from they're apartment to blossoming into a recognised e-commerce brand that women adore.
x